During the past decade or perfume marketing celebrities have allowed the use of their name and image in contracts with perfume houses to associate their name with a signature scent as a self-promotion campaign. Celebrity fragrances are the fastest-growing perfume segment of the $2.9 billion perfume fragrance market although some experts fear stars and celebrities are saturating the lucrative discount perfume market.
From Britney to Beyonce Hollywood celebs are creating their own signature scents. So which fragrance suits you